We’ve seen plenty of instances when a social media handle of a company has tweeted something that seems like a response from a personal account. It’s human to err, and forget to switch accounts when tweeting. A concept from Lena Emara, a product designer at Twitter, will hopefully prevent you from doing this. Here’s how it works: when you’re tweeting, the app will show you the account the tweet will go out from, on the top of the composition window. So just in case, you’re tweeting something personal from a brand’s account, you can notice it straight away and make changes…
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