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    Wednesday, 28 October 2020

    Why hasn’t the Apple Watch design changed? We asked an expert


    Earlier this week, I wrote about the future of Apple Watch design. In it, I asked a simple question: why hasn’t the Apple Watch design changed much? The device has remained strangely static, especially when compared to something like the iPhone. I had some ideas about this, but it was simply opinion. Wanting to dig a bit deeper, I got in touch with Ben Stanton, a Senior Analyst at Canalys. One of his areas of expertise is the smartwatch market, so I put to him the same question: why hasn’t the Apple Watch design changed? [Read: What audience intelligence data tells us about the 2020 US…

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