In today’s digital landscape, it’s critical to understand why design matters beyond the realm of the creative department. After all, marketing, branding, sales, business collaborations, and partnerships all hinge on the strength of a company’s branding and its consistency. It’s no longer enough to have a couple of graphic designers to shoulder the burden of this responsibility. In the social media age, a truly successful brand needs seamless harmony across different platforms, whether it’s in traditional advertising, communications, or customer service. It’s not just about engaging aesthetics, but ensuring that anyone who needs to work with the brand image can…
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