
The BBC has launched an early version of a voice assistant called Beeb, which it’s given a male voice to avoid reinforcing gender stereotypes. Beeb can access the broadcaster’s radio, music, podcasts, news, and weather services. It was built with Microsoft’s AI tech and is being tested on PCs by members of the Windows Insider Program ahead of a wider roll-out. Notably, the BBC has eschewed the trend for giving digital assistants female voices — another example of how tech amplifies social prejudices. It also speaks in a northern English accent, a refreshing departure from the cut-glass accent of “educated south-eastern England” that’s so…
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