This essay was originally published on Capiche, a secret society for SaaS power users, building a new community of people who care about software to make the SaaS industry more transparent, together. Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When the team that built Wunderlist set out to build something new, its whimsically designed landing page got all the attention. Wunderlist itself was a final hurrah to the skeuomorphic design that the early iPhone popularized, launched only…
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