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    Monday, 18 May 2020

    Here’s why ‘if you build it, they will come’ is shitty advice


    Bethany Koby and her husband Daniel Hirschmann founded Tech Will Save Us in 2012 after toy shopping for their young son left them feeling frustrated. The company, which makes DIY electronic kits for children aged from four up to 11+, started small: around the founders’ kitchen table — it now operates in 97 countries. Over the years, Koby says she’s received plenty of advice — some good and other less so. “The best piece of advice I was given was that being an entrepreneur is a journey and not a destination. Also, no matter how big your business gets, you should…

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