Did you know we have an online conference about digital marketing coming up? Re:Brand will share strategies on how brands can still succeed in these unprecedented times. Capiche is a secret society for SaaS power users, building a new community of people who care about software to make the SaaS industry more transparent, together. This essay was written by Matthew Guay, Capiche‘s founding editor and former senior writer at Zapier. When Wirecutter set out in 2011 to review and recommend the best gadgets, it was only natural they’d send prospective buyers to Amazon. With its promise to stock “everything, from…
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