It’s a private quest every woman has been on since her pre-teens. We’ve all been on various excursions to the mall, high street or local lingerie boutique in the hope that somewhere, out there, exists the mythical perfect bra. The problem is that traditional lingerie and sports clothing stores have long offered standard sizes, fabrics, designs, and capabilities, with little chance for customization. Industry giants like Victoria’s Secret are now seeing major criticism and declining sales numbers due to the demand for lingerie that isn’t just sexy but also designed for different shapes, activities, functions, and, most importantly, comfort. The…
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