Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. About two years ago, when I was writing my thesis in Business Analytics, I had zero clues that my career will bring me into the world of UX. At that point, I was working in Digital Marketing and wanted to use my thesis to help a client make smarter decisions and get more business inquiries (conversions) while investing in digital advertising. I’ve revisited this research and I’ll try to share my…
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