The coronavirus has transformed the way we live, love, work, and do business. The way you conduct your public relations both externally and internally as a company during this time is vitally important for your reputation. As a respectable brand you can’t just continue business as usual. We’re living in a pandemic and everything you ever did before should be handled differently now, including your PR and marketing efforts. Brands are made up of human beings, and as such, we must act responsibly and compassionately. So here are a few basic tips to guide you in how you should handle…
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