Europe is about to overhaul its 20-year-old eCommerce Directive and it is a once-in-a-decade chance to correct the power imbalance between platforms and users. As part of this update the Digital Services Act must address political microtargeting (PMT). PMT has the alarming power to derail democracy, and should not be left in the hands of private companies. In fact, in practice in the EU, there is only one company running the show: Facebook. According to self-assessment reports, political advertisers spent €31 million (excluding the UK) on Facebook, and only €5 million on Google between March and September 2019. …
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