To the outside, inexpert world, startups are synonymous with free pizza and ping-pong tables. While this might sound positive, there’s something deeply frustrating about the narrative this creates as it inadvertently discredits the work of entrepreneurs and employees in this tough, but exciting, space. Although common sense tells us there’s a lot more to them, in my five years covering the tech startup world I’ve lost count of the number of times the media mentions these kinds of perks. They publish photos of startup offices featuring slides, free beer, and pizza as if this is what matters most. Startups aren’t…
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