Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! A few weeks ago I lost my AirPods on the London tube. The same evening I arrived back home in Amsterdam I received a press release for the new AirPods Pro that was about to become available two days later. I ordered them within minutes of receiving the press release, and have been using them ever since.…
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