In business, reputation counts for a lot. And its constituent parts, the contributing factors, are many and complex, from the opinions that customers form about your products or services, to the manner in which you interact with your various stakeholders, to your corporate governance and ethical practices – they all play a role. Reputations are hard won, and easily lost. They are an asset as valuable as any that appears on a balance sheet, and should be fiercely protected. And nowhere is that more true than online. Now, more than ever, a company’s reputation is shaped by what people see…
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