All shades of pink, flowery patterns, dolls, and miniature kitchens — if you’re a woman, you’ll most likely have had all these and more imposed upon you since early childhood. The stereotypes about women, which in most cases come from men, can be harmful in many ways, influencing everything from career choices to health and wellness. Speaking of the latter, as a woman and the founder of a healthtech company, I couldn’t help but notice that what wellness apps are offering today does not correspond with the actual needs of women. Most of the founders and top product people at…
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