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    Monday, 8 July 2019

    Don’t sneer at this Bluetooth-enabled Walkman clone


    In the past, I’ve been accused of trying to defend the indefensible. I once argued that Will.i.am is an underappreciated tech visionary. Earlier this year, I wrote an impassioned piece arguing the virtues of punk rock canned water. And now it’s my turn to raise an iron shield for the It’s OK – a quirkily named Bluetooth cassette player that’s currently being crowdfunded on Kickstarter. Since the It’s OK appeared on the technosphere’s radar last week, it’s been described as “retro-nonsense,” “dumb,” and something only an insipid East London hipster would buy. The latter point might be true, actually, but…

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