Online advertising giants like Google and Facebook promised entrepreneurs an effective way of reaching consumers at an affordable cost. But following a series of policy crackdowns, this wasn’t exactly the case for cryptocurrency and blockchain businesses. Pressed in a corner by draconian ad bans, one Netherlands-based cryptocurrency exchange found an alternative to Google’s and Facebook’s restrictive new rules in traditional out-of-house advertising. Instead of placing ads on the internet, SATOS turned a whole bus into an ad for its cryptocurrency exchange service. “The idea of out-of-house marketing first came to us when most advertising platforms turned their back on cryptocurrencies,” SATOS marketing…
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