Facebook may well look back on 2018 as its annus horribilis. From the Cambridge Analytica scandal in March, to a data breach affecting 29 million users in September, from accusations of fraud over misrepresentation of video viewing figures, to claims that it is destroying the very fabric of society, the social network’s reputation has suffered a battering. Much of this criticism is entirely warranted. But Facebook’s ham-fisted attempts to address the most pressing concerns around disinformation have fallen flat. Earlier this month the ad giant rolled out new transparency rules that would force political advertisers in the UK to publicly…
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