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    Wednesday, 29 August 2018

    UK Bans Birth Control App Ad Over ‘Misleading’ Claims About its Accuracy

    Natural Cycles, an app that uses an algorithm to predict fertility, has a thorny past when it comes to unwanted pregnancies. And the UK’s advertising watchdog just upheld a ruling that the digital birth control’s Facebook ad from last year is misleading.

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    from Gizmodo https://ift.tt/2PM3buh