Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the next year, it’s bringing those tactics to bear on the organization’s latest target: the advertising industry. To thrust its way into a sector that is overwhelmingly controlled by Google and Facebook, Amazon is making brazen new moves into self-serve programmatic advertising. They are planning to spend the next year aggressively expanding their infrastructure that is hoping will get more brands to purchase ad space on its websites (such as IMDb) as well…
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